Exhibition of Surrealism

Industry
Art & Culture

What I Did
Brand Strategy, Visual Identity

Bringing the Unconscious to Life
The 1938 International Exhibition of Surrealism in Paris was a pivotal moment in art history, showcasing some of the most radical artists of the time. My challenge was to encapsulate the essence of surrealism—a movement that pushed boundaries, embraced the absurd, and invited viewers to question reality—and translate it into a cohesive visual identity. The goal was to reflect the exhibition’s unconventional nature while also grounding the identity in its spatial and thematic structure.

The exhibition was divided into three sections: the forecourt, the most beautiful streets in Paris, and the main room. Each space transformed familiar environments into surreal settings, and I used this layout as a conceptual framework for the visual identity, aligning design choices with the architecture and flow of the exhibition.

The posters being a static medium, display dynamism of elements where the logo has been cropped and used in different proportions to show movement and power across the canvas.

Each element on the poster has been anchored to another element.