This project was more than just creating a logo; it was about exploring surrealism's deeper philosophical layers. By engaging with the historical context and visual dynamics of the movement, I aimed to create a visual identity that not only honors surrealism’s legacy but also resonates with contemporary audiences. The identity invites viewers into a world where reality is flexible and imagination reigns. It doesn’t merely represent the exhibition; it offers a portal into a space where perspectives constantly shift, where the ordinary dissolves, and where the boundaries of the mind are expanded.

To embody the surrealist spirit, I approached the brand design with a sense of abstraction and fluidity. The visual system is modular, allowing for flexibility while maintaining an underlying structure—reflecting the surrealist balance between the rational and the irrational. The result is a brand identity that feels dynamic and transformative, just like the surrealist movement itself.