Yippee! partnered with the "Argentine Football Association" to elevate its brand presence in metro cities, aiming to drive sales, boost market penetration, and attract new consumers through exciting product innovation. This collaboration came to life with the introduction of football- and trophy-shaped pasta, adding a playful twist to the category. The packaging was designed to capture the spirit of the game, combining bold visuals, dynamic player imagery, and vibrant AFA colors to create an energetic, sporty vibe that instantly resonates with football fans and food lovers alike—making it a design made to win hearts.