Background

When I joined the New York City Office of Technology & Innovation, I stepped into one of the largest public digital ecosystems in the country.

Dozens of agencies, services, and communication channels serve millions of New Yorkers every day. Maintaining consistency across those experiences while meeting accessibility standards presented a unique design challenge.

Research Goal

My primary focus was helping develop a scalable visual system that could support multiple city departments while maintaining a cohesive identity.

I conducted design audits, explored accessible color systems, and created prototypes to test applications across different contexts. I also contributed to initiatives supporting the modernization of NYC.gov.

Outcome

I developed visual system explorations, launch communications, accessible reporting templates, and strategic presentation materials for city initiatives.

This work strengthened my understanding of designing at scale. It showed me how accessibility, consistency, and clarity become critical when serving millions of people through a shared public platform.